Join the Waiting List

Peter Thiel, PayPal's co-founder, once famously said, "Competition is for losers." By this, he meant that real success lies in creating monopolies—businesses so unique that they have no real competition. The key to extraordinary success is to create an entirely new game, where you're the only player. Thiel calls this the "last mover advantage."

Contrary to common belief, being first to market isn’t always best. Instead, it's often more advantageous to take your time, learn from others' mistakes, and then swoop in with a product or service that is so good, it dominates the market. Rushing to compete often leads to imitating others rather than innovating. True innovation comes when you stop focusing on competition and start creating something entirely new.

Competition can actually be a hindrance, fostering a "herd mentality" where businesses follow the same beaten path instead of charting their own course. The real magic occurs when you shift from copying to creating. 

So, ask yourself: What can my business offer that no one else can? How can I make my product irreplaceable?

Start small. Dominate a niche market. Identify your unique angle, the thing that sets you apart. It’s about leveraging models to provide an "Angle" or "Angel" to solve a problem. These models are blueprints, guiding you along your journey to success.

As Buckminster Fuller wisely said, "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." This principle lies at the heart of innovation: don’t compete with the old—create something entirely new that renders the old irrelevant.

We have forgotten the importance of grounding ourselves, our thoughts, ideas, products, solutions, and businesses in universal principles. Too often, we create arbitrary models that only address a small facet of a much larger problem. These fragmented models, often mistaken for fact, provide temporary solutions but miss the deeper, interconnected truths that drive sustainable innovation. By failing to see the broader picture, we trap ourselves in the illusion of progress when, in reality, we are just reinforcing the limitations of the current system.

I am writing this book as an attempt to break free from this cycle, to return to first principles, and to explore the deeper forces at play behind true innovation. My goal is to guide you through a process of creating something lasting and meaningful—a framework that transcends the competition and allows you to bring ideas into the world that are not only new but necessary. Whether you are building a product, launching a business, or simply looking to create something of value, this book is your philosophers stone to tapping into the wisdom of universal principles and creation of innovations that stand the test of time.

Is a multidisciplinary innovator, author, and expert in bridging creativity with technical precision, dedicated to helping entrepreneurs, organizations, and individuals realize their full potential. As a former collegiate decathlete, Geoff brings a unique blend of competitive drive and creative problem-solving skills to his work.

With a strong foundation in Landscape Architecture and Urban Design, Geoff has spent over 12 years navigating the uncharted territories of software engineering, where creativity meets technical precision. This unexpected detour from his original studies led him to develop a unique fusion of artistic vision and coding expertise, allowing him to craft innovative solutions that seamlessly blend the physical and digital worlds. Throughout his career, Geoff has demonstrated a remarkable ability to bridge the technical and business realms, bringing a deep understanding of customer needs and market trends to drive product development and inform strategic decision-making.

Nearmap: As Manager of Solutions Architecture, Geoff led the development and management of software, SDKs, code-based integrations, and strategic advising for customers across all industry sectors – from small businesses to Fortune 500 companies.

Esri: In his role as Solutions Engineer, Geoff developed and supported GeoSpatial solutions for creating Digital Twins of real-world environments in 3D and immersive artificial worlds through procedural modeling. He played a key role in bridging GIS into the third dimension, advancing Geodesign principles and practices within the company, and empowering clients across various industries – including film, gaming, defense/intel, government, and commercial – to leverage these technologies for their own success.

Through his work with entrepreneurs, organizations, and individuals, Geoff has gained a deep understanding of the complex systems that underpin human performance, intelligence, and potential. He is committed to sharing this knowledge through his writing, speaking, and mentoring endeavors.